Royal Canadian Legion tells Reddit to remove poppy symbol over trademark concerns

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As you may have seen on the Internet's number one non-pasta-related siteReddit, I'm currently in the midst of what I can only assume is a huge misunderstanding with Darden about my use of their trademarks. I will keep all my fans updated here with the happenings in real-time.

For future reference, here is the full text reddit trademarks and symbols the email. Tue, Jul 18, at Darden Corporation has recently learned that the trademark Olive Garden appears as a metatag, keyword, visible or hidden text on the web site s located at the below listed URL s without having obtained prior written authorization from Darden Corporation. This practice infringes upon the exclusive intellectual property rights of Darden Corporation. As a trademark owner, Darden Corporation is obligated to enforce its rights by taking action to ensure that others do not use its trademarks without permission.

In light of the above, we request that you respond to this e-mail within ten 10 days, informing us that you have removed all metatags, keywords, visible or hidden texts including trademark s presently appearing on the above-cited website s and any other website sor draw this issue to the attention of the appropriate person s. I am awaiting their response. Wed, Jul 19, at 8: Forcements -- may I call you Branden?

Since this an asynchronous mode of communication, I'm going to assume you are magnanimously acquiescing, and I will refer to you as Branden forthwith -- I received your email yesterday. I am not aware of any law against reviewing food and describing it using reddit trademarks and symbols name of the company from which it was procured. Some might even call it Nominative Fair Use. With that in mind, can you be more specific about what you would like me to do?

If you want me to remove references to the Olive Garden from my blog, which, I remind you, solely consists of references to Olive Garden, I'm afraid I must decline.

Perhaps you are asking me to reddit trademarks and symbols down my blog entirely. In doing so, Darden Corporation would commit its largest crime against humanity since they started charging extra for toppings. And you're saying I ripped you off? Thank you in advance for your anticipated reddit trademarks and symbols in this matter. Please respond within nine 9 days, in limerick form.

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To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

But spend some quality time with "The Front Page of the Internet," and you'll find it's an essential resource, a self-correcting marketplace of ideas that's nearly impervious to marketers.

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community.

This type of voting system was popularized by Digg, which launched in late Reddit came soon after in , and the two were competitive.

But what really distinguishes Reddit to this day is the community. The type of content that's valued, the discussion around it, and the diligence with which users vet and expand on important topics is unmatched. As such, the front page is usually populated with things that will make you think, laugh out loud, and motivate you to dig a little deeper. If Facebook is your hometown, think of Reddit as a foreign country. You don't speak the language, the customs are odd, and you often won't know what's going on.

Just spend some time there. Check out the site at least once a day — more, if you really want to see how content moves around. Don't just visit the outbound links, but dig into the comment threads to see what people are talking about.

Reddit is extremely self-referential. If you see something posted that doesn't make sense, it's likely referencing an aspect of Reddit culture a previous post, a meme — something popular from the site.

Often, you'll be able to pin down the reference point in the comments. Other users who want clarification will upvote commenters who explain things, thus bringing the value to the top of the thread.

They are arguably the most important and often, most entertaining part of the site. Just because something has been upvoted to the front page does not necessarily mean it's legitimate.

If it's been there long enough, there's a good chance the top comment will be a user citing contradictory sources or questioning the merit of the article in question. Thus, the community can self-regulate in ways that Facebook and Twitter cannot.

In theory , the most valuable discussion always bubbles to the top more on this below. You won't figure it out on day one. But if you check back often, you'll start to absorb the culture. You'll begin to see what has value and what is suspicious. And as you drill down into verticals that interest you subreddits , you'll find passionate communities engaged in discussion you won't find elsewhere. The Reddit homepage consists of content submitted to the site's most popular channels, or "subreddits" — Pics, Technology, WorldNews, Music, Gaming, etc.

New users and visitors who are not logged in are automatically subscribed to these top channels. As you discover more niche communities, you can subscribe to those subreddits, which will push popular posts from those channels to your homepage. You can always browse those individual subreddits directly, of course. If a subreddit gains enough subscribers, it can become part of the default homepage, thus driving additional traffic and subscribers.

If you don't want to see content from a particular subreddit on your homepage, simply unsubscribe from it by clicking the red button at the top-right of that community.

Use subscriptions to create a highly customized front page for your account. Multireddits are customizable groupings of subreddits through which users can navigate the communities of their choosing without being weighed down by the overbearing front page. They appear as an expandable sidebar and are easily created by clicking the "create" button and entering subreddits of your choosing.

You can also view other users public multireddits and, if you like them, can create a copy of their curation for your own sidebar. When you're logged in to Reddit, you'll be able to upvote and downvote items to help determine their rank. You get one vote per item, but you can change it after it's logged. The number appearing between the up and down arrows is the submission's score: According to Reddit's FAQ , these numbers are "fuzzed" to prevent spam and abuse.

You may also notice that posts with the highest score do not always rank at the top. This is due to Reddit's time decay algorithm. Posts on the front page are obviously more visible, and therefore have a higher chance of being upvoted. But the site wouldn't be valuable if the same content remained on the front page all day. If you really want to get into the weeds on how Reddit's "hot algortithm" works, Martin recommends this blog post by programmer Amir Salihefendic.

Seeing what the "hive mind" has already deemed worthy of the front page is fun, but every submission has to start somewhere. If you want to see fresh submissions, click the "new" tab at the top of the front page or choose a subreddit. There, you'll see things that have been submitted moments ago, and you can play a role in building their momentum, or downvoting them into oblivion. Most of the content you'll find here is probably uninspired, but you never know what gems you might discover.

Find out which content is picking up steam by click the "rising" link. This will show you posts within the "new" tab that are gaining traction, but aren't quite front page material yet. You can also select the "controversial" tab to see which posts are battlegrounds for upvotes vs. Reddit Karma is an accumulation of "goodwill" you receive when users upvote your posts or comments. It doesn't give you any overt influence and it cannot be cashed in for fabulous prizes, but a healthy amount of Karma on your profile alerts others that you add value to the community.

There are two types of Karma: Both are displayed on your user profile in the upper right-hand corner and are to be worn as badges of honor. Shorthand and acronyms are persistent on Reddit. You'll become familiar with them as you spend time on the site. Submitting a link to Reddit couldn't be simpler. Title your post, paste the URL and choose the subreddit you want it to appear in. The most-subscribed subreddits will appear as suggestions, but you can type in any existing category.

Click submit and watch your post fly to the front page. More than 70, links are shared to Reddit each day, according to Martin. So the likelihood of yours picking up steam is slim.

But there are a few things you can do to get it seen in a sea of content. Target the Right Community: Redditors have a penchant for wit. Regardless of subject matter, top posts and comments are likely humorous. Controversial political topics are often found and discussed on the front page.

Interesting facts, in-depth reads and first-hand personal stories often perform well on Reddit. We like to highlight the most fascinating factoids found on Reddit each week.

The links you submit only warrant a title, but text posts non-link submissions, also known as "Self Posts" and comments can be formatted to include their own links and emphasis. Below is a cheat sheet from the Reddit help section:. Disingenuous posts or comments don't last long on Reddit. The community is extremely skeptical of marketers and diligent about policing spam. Any such activity is quickly downvoted out of sight.

Whereas brands are encouraged to connect with users on Facebook and Twitter, the Reddit community is generally uninterested in marketers intruding on the conversation. There are rare exceptions, however. Very savvy marketers have found a way into Reddit by creating content the community is genuinely interested in. Degree antiperspirant tapped into a popular meme about survival show star Bear Grylls.

The celebrity did an AMA where he responded to questions about wilderness survival, via YouTube videos hosted on a sponsored site called The Adrenalist. We've also seen popular comedians like Louis C. However, we've also seen this type of Reddit marketing backfire. When actor Woody Harrelson did an AMA to promote his forthcoming movie, he ignored some of users' more pointed questions and instead hawked the film. Reddit quickly turned on him , and it became a PR debacle.

As Reddit user vinceredd points out in the comments of that thread, "Reddit isn't a good venue to pitch your movie, it's a venue to pitch yourself. Taking Reddit on the go is a great way to keep up with the Internet zeitgeist.

But if you're looking for a more sophisticated mobile experience, there are some great apps available. This robust mobile app offers a great UI and all the functionality of the full site. Drill down into the comments and bring up options on any thread by swiping left or right. However, you can easily share the content. Thanks to some recent updates, this app has come into its own in terms of user experience.

It offers rich functionality as above, a "Dark Theme" for nighttime browsing, and the ability to view any thread in your phone's browser. You can grab the ad-free premium version here. Reddit offers its own really sleek iPhone app that lets you swipe through your customized homepage and view content without leaving the app's environment. It also functions nicely on the iPad.

The app supports multiple accounts, has a night-mode and is updated regularly.